Angels back online homeware marketplace Glassette


Consortium including former Saracens chairman Nigel Wray backs platform which launched in November with £1.2m seed funding

A newly launched online platform curating homeware from independent UK brands has raised £1.2 million in seed funding.

Co-founded by broadcaster and interiors expert Laura Jackson and Daniel Crow – ex-senior homeware buyer at END Clothing – Glassette launched in November 2021.

Headquartered in London, the funding will enable the company to recruit and build out the core team whilst focusing on growing its global audience by expanding into international markets, with a goal to launch to the US market by summer 2022.

The funding was led by former Saracens Rugby chairman Nigel Wray and a consortium of angel investors including Stephanie Phair, Michelle Kennedy, Whitney Hawkings (CEO and co-founder, FLOWERBX), Peter Hawkings, Adam Levine (founder, HERO) and Fred Kooij.

Glassette has already amassed over 50,000 followers and now boasts over 150 brands on its digital platform, including Bias Editions, George Bronwin, David Perry and By Otter. 

March 2022 will see the launch of an Original Art Kiosk in a bid to democratise the original art market for consumers. 

Throughout the year, the platform will also reveal new drops of curated products and a series of Glassette Editions: exclusive limited-edition designs created in partnership with brands and available to buy only on the platform.

“Glassette is all about championing the best homeware brands and makers, giving them the opportunity to sell to an engaged, enthused community,” said co-founder and co-CEO Jackson. 

“Following the last two years, we have seen an uplift in consumers investing in their homes and so Glassette was born with the vision to aggregate and source the very best, design-led brands and products in one digital seamless shopping solution. 

“This funding reflects confidence in our ability to revolutionise the homeware industry and to make a difference for good as we seek to engage global audiences at scale.”

Nigel Wray, lead investor in the company, said: “We first met Glassette at the UK Investor Show and immediately recognised in Laura & Dan a hugely dynamic, experienced and truly passionate duo, with real skin in the game. 

“We believed they were the perfect mix, and we are very pleased to join them as long-term investors on their journey to something truly special.”


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