Ant & Dec invest tens of thousands into leading luxury CBD firm KLORIS

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Geordies Anthony McPartlin and Declan Donnelly, known to millions more affectionately as ‘Ant and Dec’, have invested in leading CBD firm Kloris, LondonlovesBusiness has learnt.

The duo have invested tens of thousands in KLORIS that supplies to Boots, Selfridges, Amazon among others.

In May, the firm was valued at more than £6.1m as part of a Seedrs investment round and saw more than 350% growth in 2020.

Founded by three friends in 2018, KLORIS is now considered one of the most respected names within the CBD beauty and wellness space and has ambitions to take a major share of the global luxury wellness market. KLORIS supply luxury branded spa treatments at BVLGARI Spa and many others and are planning an international expansion later this year which includes the USA.

Ant and Dec have made various business investments over the years. Dec set up Deecourt in 2011, with his shareholder funds ending 2016 at £11.995 million. Meanwhile, Ant’s company Teecourt saw its investment holdings increase from £6.20 million to £9.51 million.

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