February 2022 sees D’Amazonia launch its first Better Sleep Tea. For many teas have spent the last few years playing second fiddle to coffee when it came to perceived discernment and innovation. Whilst coffee set about establishing countless range extensions built around everything from ingredient provenance and blend indulgence to caffeine levels, drinking formats and usage occasions; teas have for the most part travelled a more serene path with few ‘real’ innovation highlights outside of matcha and green tea.
That said, the growing call for hot beverages that support our increasingly hectic lifestyles and healthier living aspirations has led to a new generation of functional teas that provide everything for an added energy boost to improved gut health.
D’Amazonia’s vision was to create a product which champions good health by supporting improved sleep. This is a tea packed with non-caffeinated ingredients that help calm the senses and reduce stress & anxiety, courtesy of ingredients with a trusted track record in tackling insomnia and restlessness: lavender, chamomile, rose petals, lemon balm oat flowering tops…
According to D’Amazonia co-founder, Marcella Tupinamba, said: “In Western Europe the focus for functional foods & drinks is pre-dominantly around increased vitality and energy, allowing consumers to eek the most out of every day. In South America there’s a far greater emphasis on quality down-time as an all-important reset that enables us to make the most of the next day. The simple thinking behind Sleep Tea is a British made tea using only ‘real’ ingredients in biodegradable tea bags that supports a new chapter regarding what constitutes good health.”
D’Amazonia is a young mother and daughter enterprise driven by a poignant, better health agenda. Poliana (mother) was diagnosed with osteoporosis 8 years ago, which meant she needed to quickly embrace a healthier, more ‘exercise intense’ lifestyle to strengthen both her core and her bones. Marcella and Poliana went to gym together and themselves drinking lots of coffee/Red Bull to boost their energy levels, however such a flawed strategy was self-defeating as halfway through their fitness session they’d hit the wall, an inevitable consequence of a caffeine crash.
“We realised,” confirmed Marcela, “that we needed to embrace a more natural, herbal outlook and so in tandem with our nutritionist started concocting herbal blends in the kitchen. In no time we noticed that our overall energy levels had risen but without the uncomfortable bloating and downwards energy spikes that were an inevitable consequence of our old-school, caffeine-fuelled regimes.”
