Comedy TV channel Dave has announced the launch of the world’s very first Flat Pack Pub.
The 15-piece home assembly kit has been specially crafted to help thirsty Brits who have found themselves locked out of beer gardens due to mass block bookings and lack of outside spaces.
The new product was created following a study of 2000 adults which found that the majority (53%) of us are more excited about the long-awaited trip to the pub than we are about reuniting with extended family.
The new ‘build your own’ boozer follows widespread reports of pubs up and down the country selling out of bookable tables for months. Dave’s findings revealed that three quarters (75%) of thirsty Brits have been unable to secure an outside booking at their favourite local once the rules relax from April 12.
The all-new Flat Pack Pub affectionately nick-named ‘Dave’s Barrel of Laughs’ provides the perfect prescription to help counter lockdown pub limbo. The fully articulated pub can be assembled in mere minutes and features a solid stained wood bar, realistic backdrop and two lovely bar stools. All the materials have been weather treated, making Dave’s Flat Pack Pub suitable for interior and exterior use.
Comedian Jon Richardson, who famously has his own pub The Dog & Bastard in hit UKTV Original series Meet the Richardsons, stars in the demonstration video which showcases the versatility of the world’s first buildable boozer.
Luke Hales, channel director for Dave said: “Everyone loves a local pub and it doesn’t get more local than this – in the garden, in the lounge, in the bath – we’ve designed a pub that fits in anywhere. We know many people feel locked out when it comes to pub bookings so this is the perfect excuse to have a lock in at your very own local’. And just like Jon Richardson and Lucy Beaumont in Meet the Richardsons – we realised, if you can’t get to the pub, build one at home!”
Original Dave research found that a quick witted fifth (21%) of adults made pub bookings whilst Boris Johnson was announcing the lockdown exit plan on live TV. In a desperate dash to secure space, on average there were eight bookings per person at four different pubs, with a third (32%) of people admitting that they would travel over an hour to be able to sink a swift one.
One in five (22%) said they were ready to splash the cash and drop over £50 on the bar tab on the first visit back whilst the average Brit is set to spend £31.50.
Three quarters (74%) agree that we have become handier during lockdown with almost a third (31%) admitting that they have turned to their newly discovered DIY skills to recapture the pub experience on a small scale in their homes by setting up a bar area, buying cocktail making equipment and purchasing drinks trolleys.
The most pint-parched city was Coventry, with 37% of Coventrians admitting they had made a booking during the lockdown announcement.
When it comes to age however it’s youngest finger first, as the tech-savvy 18-24 year olds were hottest on the booking forms – with many expecting to enjoy their first legal drink after a year in lockdown.
Dave’s Flat Pack Pub was inspired by returning series Meet the Richardsons, which starts tonight at 10pm on Dave. 4 prototypes of the pub will be won by lucky Dave fans and a limited number are available to buy for £250 on quirky gifting retailer Firebox.com
Meet the Richardsons series 2 starts on Dave at 10pm tonight, catch up on the first series on UKTV Play.