Calling all reality TV fans and Prosecco drinkers…. TOWIE star and TV personality, Amy Childs is collaborating with premium wine brand, Liquid Diamond, to launch Amy x Liquid Diamond.
The partnership will officially be announced on screen in TOWIE episode 5, which airs on 10 October 2021 and will show a brand development meeting between Amy and co-founder Alex Green. Amy’s bottles of the brand’s Prosecco DOC will launch in December, hitting shelves in time for Christmas. A Rose variety is due to launch in the New Year ahead of Valentine’s Day.
Liquid Diamond is the first wine range created to be liked, hashtagged and shared online. It is also the first wine brand to use emoji tasting notes, revolutionising the consumer wine buying experience and appealing to shoppers who enjoy drinking good, award-winning wines but aren’t sure how to pick it. There will be a special new set of emoji tasting notes appearing exclusively on Amy x Liquid Diamond too.
The stylish bottle design has been inspired by healing crystals, giving it shelf-appeal and enough sparkle to rival a vajazzle! Produced in the heart of Italy’s Prosecco region, it’s an elegant, fruity fizz with flavours of apricot, apple and pear, displayed as emojis on the label.
The launch also aligns with Amy’s personal values of positivity and mental wellness. Both Amy and Liquid Diamond prize mental health and wellbeing, and a percentage of the Prosecco profits will support Mental Health First Aider Courses.
Amy Childs, TV personality and Prosecco brand partner, says: “I’m a huge Prosecco fan and when I saw and tasted Liquid Diamond I thought: ‘Oh my god, it’s the best Prosecco ever’. The bottle is stunning, so I know it will look great when I’m having drinks with the girls and add extra glamour to the bar I have in my garden.”
“I am really enjoying working so closely with Alex and the Liquid Diamond team to create a Prosecco I’m proud of and will enjoy drinking and recommending to my friends and followers.”
Alex Green, co-founder of Liquid Diamond, comments: “We are so excited to partner with Amy. She’s a huge fan of Prosecco and knows a lot about it. She is rightly known for her glamour and this product is the Prosecco version of her. We are certainly eager to become the most popular drink in Essex but we also know that Amy and TOWIE have huge a national and even international appeal”.
“We created Liquid Diamond to make award-winning, great-tasting wines more accessible. Wine brands often forget that the majority of consumers feel overwhelmed by the complicated descriptions on labels, which can take the enjoyment out of choosing a bottle. Our partnership with Amy will introduce new consumers to a quality, premium drinking experience and remind everyone how fun the experience of buying, gifting and sharing a bottle of Prosecco can be!”