What are branded email signatures and how can WiseStamp help?
In a world that’s focused on complex social media algorithms and SERPs, it’s easy to overlook the humble email signature on the assumption that it doesn’t hold any significant value (or importance) to your company’s bottom line – but that’s where you’re wrong and WiseStamp can help.
As it turns out, your email signature is far more powerful than you realize, as it provides you with an amazing opportunity to increase brand visibility, drive more traffic to your landing page, and boost conversions. And since most companies fail to pay too much attention to their email signature, this gives you a great opportunity to capitalize on their mistakes and gain a competitive advantage.
According to the Email Stats Report, on average, an employee sends 38 emails every day to customers, prospects, partners, or investors. For a small company with 50 employees, this works out to be 475,000 emails per year (counting 250 business days). As you can see, this creates a massive untapped opportunity that’s simply waiting to be exploited.
However, most business owners and team leaders do not have the time or resources to dedicate to generating and managing individual email signatures for each of their employees, which is likely one of the main reasons why so many businesses tend to disregard them. Fortunately, WiseStamp has created a market-leading email signature management solution for businesses that is designed to help you maximise brand awareness by helping you make professionally branded email signatures – without the hassle.
What is WiseStamp?
Founded in 2008, Wisetamp has swiftly risen to become the premier online email signature management software in the world. At the time of writing, over 1.1 million professionals and enterprises across the world actively use the platform, which has helped to send over 1 billion emails to date.
After its acquisition by vCita in 2019 (a cloud-based management platform for small businesses), WiseStamp has gone from strength to strength, drawing more value to its customers, where it helps businesses design and manage professional email signatures with a powerful and easy-to-use email signature management system that turns employee email interactions into branding, sales, marketing, and PR opportunities. With that said, let’s take a look at some of their standout features.
Email signature management
WiseStamp’s email signature manager allows you to centrally manage and sync your company email signatures from one easy to use platform. This gives you full control over the look and feel of your signature from a central panel, giving you the ability to carry out tasks such as:
- Managing users (excluding or including team members)
- Inviting new employees
- Assigning permissions for users to edit signatures
- Advanced segmentation
- Setting up campaign-specific signatures
Company signature unification
One of the best features of WiseStamp is its ability to give you the power to set a consistent signature throughout your entire company emails. This creates a consistent branding experience for all of your customers, clients, investors, and business partners since each of your email correspondence will end with the same, carefully crafted signature that you designed. On top of this, you can segment signatures however you see fit (department/location /role etc) and can also set it so that employees can’t change or disable the email.
One-click integrations
As mentioned, generating a new email signature can be done in a few simple clicks, but what’s even better is that you can directly integrate WiseStamp into your email provider that allows you to easily sync your new signatures with employees. Most other email signature managers use copy-and-paste methodology to install their signatures, however, WiseStamp is capable of auto-syncing your signatures via API integration, which makes your life much more straightforward. Currently, you can integrate WiseStamp into your Google Apps and Office 365 which allows you to deploy automatic updates for any employee changes.
Fully control your signature design
Whether you run a small tightly-knit company or a multinational enterprise, WiseStamp’s Email Signature Generator can help you design a professional e-signature without the need for complex coding or technical know-how. Using their handy tool, you can either opt for a pre-made professional template or design a custom signature yourself to match your specific requirements with just a few simple clicks.
For example, you can add social icons to your employee’s signature or incorporate images and videos to show off your portfolio, thus allowing you to tailor each signature to match the specific client vertical targeted. In addition to this, there are various CTA buttons that you can add to enhance your signature, such as :
- Disclaimers
- Online schedulers
- Online payments
- Feedback links
Track and analyze your email signature campaign performance
Last but not least, WiseStamp offers click tracking that enables you to measure the success of your signature CTA’s. This allows you to see what works (and what doesn’t) for each client vertical you’re targeting, giving you the chance to optimize and refine your strategy until you find a recipe that works. Furthermore, WiseStamp can be integrated into your Google Analytics to see how email signature campaigns affect your results. You can then use these metrics to make your campaigns and interactions more effective and worthwhile.
What are the benefits of WiseStamp?
Now that we have taken a look at Wisetamp’s core features, here’s how you can put them to use within your company:
Promote brand recognition
Consistency is key to successful branding. With this in mind, creating a branded email signature is a fantastic way to ensure that your company message is consistent throughout your email correspondence with clients, consumers, and investors. This helps to increase brand recognition, trust, and loyalty within your sector, as well as familiarise people with your company and its products and services. With WiseStamp’s signature generator you can upload your logo and even alter the font and colour scheme to match your brand, which could ultimately lead to more revenue.
Professional consistency across your team
If every one of your employees is free to create their own signature, your business will seem disorganised and unprofessional, perhaps costing you sales. With spam and malicious emails becoming more prevalent with each passing year, establishing trust and authenticity among your peers has never been more important, and having a custom-made, unified email signature is a great way to do so. With WiseStamp, you can maintain professional consistency across teams and departments using their email signature manager, ensuring that each email that leaves your company is branded in accordance with your strategy.
Boost conversions
WiseStamp lays the foundations for your business to start doing email signature marketing (ESM). According to WiseStamp, a well-crafted signature can enhance the effectiveness of your marketing efforts, giving a 10% increase in social reach, a 15% increase in leads, a 22% increase in clicks, and a 32% increase in email responses. On top of this, you’ll be able to track the success and effectiveness of your signatures more directly thanks to their integrated campaign performance tracking and compatibility with Google Analytics.
Final word
If you’re searching for a straightforward and cost-effective method to boost conversions and the overall performance of your marketing strategy, WiseStamp is certainly a hard deal to pass up. These days, most people are aware of the numerous advantages of email marketing, yet they still seem to overlook email signature marketing and the significance of their company signature in their plan. Fortunately, WiseStamp makes it simple to build a uniform, eye-catching business signature for your entire organisation, giving you all the tools you need to monitor and gradually tweak your email marketing campaigns until you discover a formula that works.
