// Majestic announces its new Wine Club subscription service
// Each quarterly selection will be themed around a key grape, region or style
Majestic Wine has revealed details of its new subscription model, Wine Club by Majestic.
The service upgrades the retailer’s previous Wine Concierge proposition, which was launched in 2017 under Naked Wines management.
The subscription market has boomed over the last year in the UK amid Covid-19 and is now predicted to be worth over £1 billion in 2022 according to a Royal Mail report.
It is also forecast to grow 11.5 per cent per annum for the next 3 to 5 years.
According to the retailer, The Wine Club marks a change in wine subscriptions aimed at not only providing high quality bottles but also educational materials, video tastings and expert advice at an accessible level.
Each quarterly selection will be themed around a key grape, region or style delivered direct to customers.
Through a digital community, members will then get a chance to meet winemakers, access in-depth content about the wines and their creators, see food recipes and matching and share their feedback around each bottle.
Majestic Wine’s director of subscription Mark Capon said: “In launching The Wine Club, we wanted to create a business which is, to its core, ‘Majestic’. This means something which is built around our strengths as a business – unbeatable accessible expertise, providing access to unique and limited wine from some of the very best producers, and giving consumers a journey to discover wine in a truly innovative way.
“We have identified 1.5 million subscribers in our target market, and have conducted extensive research to understand exactly what they want. It’s told us that it’s not just about having a token free bottle or discount here or there, but instead making sure every case is a real delight. That it educates your palate, entertains you and your friends and hits the spot in terms of enjoyment. Most wine subscribers get bored of ‘the same old thing’. Wine Club by Majestic offers so much more than the competition, and is built on our heritage, knowledge and experience,” Capon added.
The first case is now available on a strictly limited run, with the limited availability wines hand picked by Majestic’s Buying Team and Masters of Wine.
