One criticism that is often levied at businesses based in London is their tendency to be insular and focus purely on the city they’re in. While we have seen more national expansion from many London brands, many are still stuck in their old habits and limiting their success by being too London-centric.
If you are looking to expand your reach and attract more nationwide clients for your London business, we’ve written up a guide with some tip tips to guide you through the process. Keep reading to check it out.
Social Media Is The Key
Social media has forever changed how businesses and brands market themselves. It has all but replaced traditional marketing channels and now represents a cost-effective solution through which brands can access a market of billions of social media users.
Harnessing the power of social media is absolutely crucial if you want to expand your business and attract clients from across the country, and indeed the world. Establish and maintain a consistent presence across all of the major social media channels, such as Facebook, Instagram, and Twitter. Don’t ignore newer platforms like TikTok or Snapchat either, these are fast becoming some of the most popular social media channels on the internet and offer brands unique marketing opportunities.
Focus On Your Content
The type of content you produce will depend entirely on what platform you are publishing it on. For example, Instagram is best suited to still images, Twitter for text, and TikTok for short-form videos.
Video content is currently the hottest in the online sphere. We’re seeing more and more brands implement video content creation strategies to boost their business and expand their reach. If you’re looking to take your business to the next level, video content is something you need to get to grips with. The type of video content you produce will depend on your particular industry and the goods and services you sell. You could do product introductions, instructional videos or tutorials, or interviews and business tours.
Familiarise yourself with video production techniques and best practices. The market is extremely competitive and oversaturated, so it’s vital you produce high-quality videos to ensure they stand out from the crowd.
Use A Media Partner
Making high-quality videos is one thing, getting them seen by a large audience is another. By partnering with a media services firm like Red Bee, you can rest assured that the distribution side of the process will be handled properly, leaving you free to focus on the creative aspects of video production and editing. Red Bee’s Playout services deliver video content to target audiences across a range of different devices, which will help maximise your content strategy and give your business the boost it needs.
Collaborate With Creators
Influencer culture is a unique social media phenomenon. Once thought of as a passing fad, it has now become one of the most crucial digital marketing tools. Influencers are social media celebrities often with several millions of followers, by hiring them to promote your business you can see significant boosts in traffic, leads, and conversions, often from new, untapped markets. Do your research carefully and only collaborate with influencers who have links or connections to your particular industry, this will ensure their audiences are interested in your business and will help you see better results.
Don’t fall into the trap of thinking that your company can focus on doing business in London alone. To see true, sustained long-term success, you need to expand your reach and attract clients from across the UK. Use the advice we’ve outlined in the guide above and take your business to the next level.